Clinics · Poland
Our Polish partner launched with a single pilot clinic in 2011 and has since built the country's leading permanent hair removal network, in a market comparable in size to Germany.
We’re excited to be exhibiting at Franchise Expo Germany 2026!
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Code: depilconcept
Master Franchise · Germany
2%
of Germany's 84 million consumers currently use professional permanent hair removal services. The other 98% are still shaving.
Become DepilConcept's exclusive Master Franchisee in Germany
A proven European franchise operating across six countries, with nearly 20 years of experience and +220 clinics. One exclusive territory. Two independent revenue streams from day one.
German women reject visible body hair
Grooming is already a norm, shared equally by women and men. The consumer behaviour exists. What the German market lacks is a professional franchise network at scale to serve it.
Specialised laser franchise networks in Germany
No international franchise network specialised in professional laser hair removal has yet established a presence in Germany. The professional segment is growing at double-digit rates. The position is yours to build.
- Founded 2007
- Nearly 20 years of operation
- +220 clinics
- Across 6 active countries
- 84M consumers
- Germany's addressable market
- Part of GrupoConcept
- Multi-brand franchise group
Why Germany, Why Now
Three factors converge to make Germany the right market
Our 2026 market study into the German permanent hair removal landscape reveals an exceptional alignment of consumer behaviour, skin biology, and competitive conditions, all pointing to significant, sustained growth.
Grooming culture is firmly established
Hair removal is an embedded daily norm in Germany, not a niche preference. Both women and men actively seek smooth skin, making the conversion from home methods to professional treatment far easier than in markets where the habit has yet to form.
88%of Germans consider facial hair removal important, among the highest rates in Europe
Germany's skin profile is ideal for laser
The dominant German skin types (Fitzpatrick II–III) provide excellent contrast between dark hair and light skin, the precise condition that maximises laser efficacy. Fewer sessions, better results, and higher client satisfaction drive organic referrals.
6–8sessions typically sufficient for highly satisfactory results, against 10+ for darker skin types
The professional market is underserved
No franchise network specialised in professional laser hair removal has yet established a national footprint in Germany. The professional segment currently represents just 2% of the market and is growing strongly, making this one of Europe's most compelling franchise entry opportunities.
2%professional penetration in strong growth, in a country of 84 million potential consumers
- of German women refuse any visible body hair
- of German men prefer completely smooth intimate areas, near parity with women
- currently depilate at home, a vast captive audience for professional conversion
- Growing segment: back, shoulders, torso, driven by difficulty and discomfort of home methods
90%
63.7%
98%
↑ Male
The Master Franchise Model
You are not a franchise unit owner. You are the Master Franchisee.
As Master Franchisee, you hold the exclusive right to develop and sub-franchise the DepilConcept brand across Germany, with full territorial exclusivity, two independent revenue streams, and the operational autonomy to adapt the model to local conditions.
Exclusive territorial rights
You are the sole holder of DepilConcept brand rights in Germany. No other Master Franchisee will operate in your territory. Your contract runs for 10 years, renewable on equal terms.
10-year contract · renewable · territory defined at signature
Two independent revenue streams
Revenue from your own clinics plus royalties from every franchisee you recruit within Germany. As your network grows, your passive income scales independently of your own clinic operations.
Direct clinic revenue + % of all local franchisee royalties
Full local autonomy
You set your own pricing, the royalty structure you apply to German franchisees, your technology choices, and your marketing strategy. The franchisor provides the brand, protocols, and training. You drive the business.
Prices · local royalties · technology · marketing, all your decisions
Complete operational support
Full training in the DepilConcept operating system, access to all brand materials, clinical protocols, staff training resources, and ongoing support from the international expansion team in Lisbon.
Training · brand guidelines · marketing materials · ongoing support
Concept+ cosmetics partnership
You introduce the Concept+ professional cosmetics line across your German network. Your franchisees order the brand through you, creating a B2B supply revenue stream that grows with each new clinic you open.
Concept+ cosmetics · mandatory network rollout · orders via Master Franchisee
European network access
You join an active community of partners across Portugal, Poland, Slovakia, Czechia, Croatia, and Ireland. Cross-market learnings, shared campaign assets, and collective brand strength accelerate your market entry.
Active markets: Portugal · Poland · Slovakia · Czechia · Croatia · Ireland
Proven Track Record
The model works. The numbers confirm it.
DepilConcept has expanded through the Master Franchise model into six European markets. Every one started with a single pilot clinic. Germany has the scale to become the largest in the network.
- Clinics worldwide
- Active markets
- Brand experience
Clinics by market
Poland
Since 2011 · comparable market scale to Germany
+120
Portugal
Franchisor's home market · direct franchise model
76
Slovakia
Since 2021
13
Czechia
Since 2021
11
Croatia
Since 2023
3
Ireland
Launching
1 (opening)
- GermanyTerritory available · partner soughtYour opportunity
We launched with a single pilot clinic and no certainty of what the market would do. What DepilConcept gave us was a tested system, a brand clients immediately understood, and a franchise structure that let us scale far faster than we could have built independently. A decade later, with over a hundred clinics, we hold the clear leadership position in the Polish market.
* Paraphrased from investor communications. Verified quote and video testimonial available on request.
Investment Structure
A transparent fee structure with no hidden costs
We set out the full framework clearly so you can assess the opportunity with complete information. The investment dossier includes P&L projections and ROI scenarios specific to the German market.
On the Master License Fee:
This fee is calculated in accordance with the target market's GDP per capita and population size relative to the European average. The specific figure for Germany is disclosed in the investment dossier following an initial conversation with the expansion team.
Fee itemAmount
Master License Fee
One-time payment at contract signature. Grants exclusive territorial rights for Germany for 10 years, renewable.
On request
Pilot Clinic Investment
Your first flagship clinic, your proof of concept in Germany before expanding the network to sub-franchisees.
Up to €35,000
Per-Clinic Opening Fee
Paid to the franchisor at each new clinic opening within your German network.
€2,500 / clinic
Pilot Clinic Monthly Fee
Fixed monthly fee payable for the pilot (first) clinic during the initial launch period.
€250 / month
Monthly Royalty (ongoing network)
10% of the royalties you collect from your German sub-franchisees. Minimum €100 per active clinic per month.
10% of local royalties
min €100/clinic/month
Contract renewal
At the end of the 10-year term, the Master Franchise contract is renewable for equal periods. A renewal fee applies as defined in the Master Franchise Agreement.
Per contract
How It Works
From first contact to your first clinic in Germany
- 1
Request the dossier
Complete the form below. Receive the full investment package including the financial model and market projections for Germany.
- 2
Discovery call
An introductory call with the DepilConcept international expansion team. Q&A session and mutual fit assessment.
- 3
Market analysis
Joint analysis of the German opportunity: target cities, competitive positioning, launch strategy, and network growth plan.
- 4
Territory validation visit
Visit DepilConcept headquarters in Lisbon, Portugal. Meet the team, experience operations first-hand, and finalise the territory agreement.
- 5
Contract & pilot launch
Sign the Master Franchise Agreement. Open your pilot clinic in Germany. Begin sub-franchising and building your network.
Technology & Market Fit
Germany's skin biology is your competitive edge
The effectiveness of professional laser hair removal depends on the contrast between hair pigment and skin tone. Germany's dominant skin types make it one of Europe's highest-efficacy markets for laser treatment.
Fitzpatrick Types II and III dominate the German population, with light to medium skin and brown to dark hair. This combination maximises photon absorption and minimises treatment risk.
Fewer sessions, better results. Typically 6 to 8 sessions produce highly satisfactory outcomes, against 10 or more for darker skin types. Lower cost per client, faster visible results, higher satisfaction and stronger word-of-mouth referral rates.
As Master Franchisee, you choose your technology. You set the equipment standards for your German network, adapting the offer to the local market profile and sub-franchisee investment capacity.
6–8
sessions typically needed for Fitzpatrick II–III (dominant in Germany)
10+
sessions needed for darker skin types (Fitzpatrick V–VI)
Fitzpatrick Scale · German Population Distribution
- IVery light
- IILight
- IIIMedium
- IVOlive
- VBrown
- VIDark
Types II and III are the dominant skin types in the German population
Source: Bieliauskiene et al. (2020), "Measurements of sun sensitivity in five European countries confirm the relative nature of Fitzpatrick skin phototype scale", Photodermatology, Photoimmunology & Photomedicine, 36:179 to 184. DOI: 10.1111/phpp.12529
FAQ
Frequently Asked Questions
Find answers to the most common questions about the DepilConcept Master Franchise opportunity in Germany.
A Master Franchisee is a company that signs a contract with DepilConcept and becomes the exclusive representative of the brand in a country.
In Germany, this means developing the DepilConcept network by opening your own clinics and by recruiting and supporting local franchisees.
The contract lasts 10 years and can be renewed for equal periods. The Master Franchisee follows the brand rules and adapts the concept to German consumer habits and legislation.
At signing, you pay a licence fee calculated from Germany’s GDP per capita and population compared with the European average. The exact amount is shared in the investment dossier.
For each new clinic opened in your network, there is an entry fee of €2,500.
Every month, you pay 10% of the royalties you charge in Germany, with a minimum of €100 per clinic. The first clinic, the pilot, pays a fixed €250 per month.
You also introduce the Concept+ cosmetics line in your network and place the orders with DepilConcept.
The investment to open the pilot clinic is separated from these fees and is up to €35,000.
At the end of the 10 years, a renewal fee applies, as defined in the contract.
Considerable freedom.
You decide the price list, the technology to implement, Franchise investment plan, the royalties and advertising fees charged to franchisees, and the marketing and sales strategy. DepilConcept provides the brand, Know-how of almost 20 years, training and ongoing support, and expects the brand rules to be respected.
Yes.
DepilConcept was founded in Portugal in 2007 and is present today in six countries, with +220 clinics.
Poland, where our partner started in 2011, is the largest market, with +120 clinics.
Slovakia and Czechia followed in 2021 and Croatia in 2023.
Ireland is currently launching its first clinic.
The brand grows through a Master Franchisee in each country, who adapts the concept to local culture and regulation.
After you complete the form, we send the investment dossier and arrange an introductory call with our international expansion team, which replies within two business days.
The next steps are a joint analysis of the German market, a visit to our headquarters in Lisbon to visit some working units, validate the territory, and finally the signing of the Master Franchise Agreement and the opening of the pilot clinic.
If you are attending the Franchise Expo in Frankfurt on 6 and 7 November 2026, you can also meet our team there.
Request Your Dossier
Get the full investment package for Germany
Request the confidential investment dossier. It includes the complete financial model, P&L projections for the German market, the Master Franchise fee breakdown, and the draft territory agreement terms.
- Full financial model and ROI scenarios specific to the German market
- Shared only with qualified prospective partners. Treated as confidential.
- Response within 2 business days from the international expansion team
- No financial commitment required to receive the dossier
- Full overview of the Master Franchise Agreement structure and renewal terms
Franchise Expo Germany 2026
DepilConcept will be exhibiting in Frankfurt on 6–7 November 2026.
View event details ↑Request the investment dossier